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Autext and Fresha are not the same job.
Fresha is salon software with a marketplace. Autext texts the booking you already have, and it does not take a cut of a new client. Figures below are from Fresha's own pricing page on 2 November 2026.
What Fresha's pricing page showed
Independent was listed at $19.95 per month for one team member. Team was listed at $14.95 per month per bookable team member. The page said rates are exclusive of local sales taxes. It did not label those subscription amounts as Australian dollars in the copy we loaded, so check the page for the currency you are shown.
Marketplace fee
Fresha listed a one-time 20% commission on a brand-new client who discovers the business via the Fresha marketplace, with a minimum fee of $6 per client. Returning clients were listed as free. Direct booking links were listed as free. Fresha's FAQ says you are not charged for new clients who find you through your own website, Instagram or Facebook.
Texts
Fresha listed 100 free automated text messages a month on Independent, then $0.02 per text, and 100 free per team member on Team. Marketing texts were listed at $0.08 each. Autext Starter includes 100 texts for $15 a month ex GST, from one shared number, with replies in the inbox. Extra texts are $10 per 100 ex GST ($11 inc).
What Autext does not copy
Autext is not a marketplace, a point of sale, or a wages tool. The plan price does not rise per stylist. Deposits, if you use them, go to the business Stripe account.
Sources
- Fresha pricing — Loaded 2 November 2026. Subscription amounts, 20% marketplace commission, $6 minimum, and text rates.
- Fresha marketplace new client fees — One-time fee for a brand-new marketplace client. Not for someone already on the client list.
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Questions
Does Autext charge a new-client fee?
No. There is no marketplace and no commission on the visit.
Are Fresha's numbers in AUD?
The page we loaded did not say. Treat the dollar figures as what fresha.com/pricing showed that day, and open the source before you decide.