Notes from the diary.

Practical pieces. Any dollar figure that is not an Autext price is labelled as an example, or it has a source.

• How to reduce no-shows at a salon

  A practical list for a salon: the text, the reply, the deposit. Example money only, not an industry study.

• How SMS reminders work in Australia

  What an Australian appointment text needs: a business name, a real mobile, quiet hours, and a way to stop.

• What a missed physio consult costs, as an example

  Example maths for a physio clinic. Not a survey. A missed consult is the fee you did not take.

• Bulk SMS for a gym, without texting the whole town

  How a gym can text a segment without blasting people who opted out. Campaigns wait until you confirm them.